India’s $20 billion dollar beauty market has many suitors for the crown and it may not be a pretty or a petty bout. With the latest contestant Tira, arriving from the Reliance camp, the rules of the BPC business look to be getting a makeover with e-commerce firms setting up shops and veteran retailers looking to grab a piece of online sales. But looking at Nykaa’s not-so-pretty performance at the stock market one questions the business behind the buzz. Listen to shop experts, Biju Kassim, President (Beauty) at Shoppers Stop, Dharmarajan K, Chief Business Officer (Beauty) at Tata CLiQ along with Arjun Anand, Managing Director & Head of Asia at Verlinvest, an investor betting big on beauty and Arvind Singhal, Chairman at Technopak Advisors with the lay of the ‘beauty land’ as Host Shabori Das deep dives into India’s newfound love for beauty! Credits: Glamrs By Purple, Khushmag, Preity Prerna, Vogue INDIA