Nike to Plaeto: Legendary Designer Focuses on Indian Sneaker Heads


Lace-up, Sneakerheads! We know you’ve got a Nike pair. But what if we told you we sat down with the man behind some of those kicks? A former Nike designer, Aaron Cooper took us through his journey crafting sneakers for legends like Serena Williams, Michael Jordan and LeBron James. From responding to fan mails addressed to his office at Nike to taking on a new role as the Chief Design Mentor at Plaeto – an Indian footwear company, Aaron has remained passionate about affordable and empathetic design. Tune in to the latest episode of The Morning Brief podcast hosted by Shephali Bhatt for an insider's view on sneaker culture.

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