"Popular Indian brands are under attack on social media for allegedly hurting the sentiments of a group of people through their TV commercials."

Communications strategy consultant Kartik Srinivasan, Advertising Standards Council of India’s secretary-general Manisha Kapoor, and corporate strategy advisor Sandip Ghose tell us what’s behind the hostility and what are some realistic solutions to overcome this. Credits: NDTV, Newz Tape, Satyen K. Bordoloi, Learning Mirror, CNBC TV18, India Ahead News